“A heARTful journey of SENSES” Unique Tea Tasting and Pairing Experience Brings Van Gogh's Art into Everyday Life


Van Gogh SENSES – the world’s first art themed concept store dedicated to Vincent van Gogh, will celebrate its first anniversary in October with a remarkable experience that accentuates the SENSES of each patron while inspiring a deeper appreciation of Van Gogh’s artwork. Through indulging in a range of exclusive teas crafted with the illustrious artist’s work in mind and browsing special offers made available at different sections of the store, guests will be taken on “A heARTful journey of SENSES” that brings Van Gogh’s art into everyday life.

Tea-Inspired Experience

Among Van Gogh’s many notable works of art, Van Gogh SENSES will present a special tea tasting experience inspired by a selection of eight pieces – “Daubigny’s Garden,” “Sunflowers” and “Almond Blossom” to name a few. The tea set draws inspiration particularly from Van Gogh’s painting “Daubigny’s Garden,” referring to a serene garden located at Auvers in France and the idyllic village where Van Gogh spent the last months of his life painting many of his masterpieces.

Derived from artworks that boast a unified floral theme, eight signature cold brew tea, served in distinctive wine glasses, will be thoughtfully paired with eight delicacies from the “Daubigny’s Garden Tea Set”. A unique serving method, guests can enjoy the teas while being introduced to the remarkable health benefits through dedicated tea cards.

Customers can refresh their mind and body with the Emerald Green, a calming blend of Jasmine Flower, Lavender and Pearl Chrysanthemum teas that will be perfectly balanced by the Duck Egg & Fava Beans Frittata served with Italian Caviar. Rich in anti-oxidants, the Blueberry Kiss is a healthy herbal green tea boasting a mix of Rooibos, Blueberries and Cornflower Blossoms, ingeniously paired with the Sea Salt Butter Scone with Raspberry Bell Pepper Jam.

Priced at HKD 698 + 10% for two guests and held every Friday from 3:00 to 5:30pm in October, the tasting experience comes with a unique souvenir of a Passion fruit aroma tea pouch. To learn more about the iconic paintings printed on the tea packages, art-lovers are encouraged to scan the QR codes or view the information displayed on LED screens located around the store.

A series of tea-infused gourmet dishes will also be launched as an Anniversary Special. One such delicacy is the In-house Smoked French Duck Breast with Celeriac & Orange Ginger Tea, inspired by how Van Gogh once lived in Arles, South of France, where he created most of his famous paintings. Another delight is the Passionfruit Oolong Tea Kuzukiri, a Japanese-style dessert that pays tribute to how Van Gogh was once fascinated and inspired by delicate Japanese prints. Inspired by these prints, he famously produced artworks like “The Courtesan (After Eisen)” and “Flowering Plum Tree (after Hiroshige).” Guests can also sample specially crafted teas that artfully blend cold brew coffee with Oolong tea. In addition, eight types of tea-inspired cocktails are also made available, with offerings including the Florence that was inspired by the beautiful sunflower farms in Florence and the Earl’s Garden that will evoke feelings of enjoying afternoon tea like the Brits in a luscious garden.

Special Promotions

Triggering the five SENSES of smell, taste, sight, sound and touch, the brand encourages patrons to browse the concept store like a museum and take in new special promotions. In celebration of its first anniversary, Van Gogh SENSES will indulge customers with a range of special offers that brings the sensual “tea experience” into the comfort of one’s own home. Harvest members can enjoy 15% off on selected retail items, with free gifts included. Guests who purchase the Almond Blossom Tea Leaves Wooden Gift Box will also receive a free Jewellery Tray or Watch Pillow plus a limited-edition, custom-made Hourglass. Crafted to commemorate the first year of launch, the Hourglass is a useful tool that can be used to time the brewing process of the tea products. The Almond Blossom Tea Leaves Wooden Gift Box is an exquisite lacquered wooden gift box presented in Van Gogh’s elegant “Almond Blossom” painting – a heartfelt gift to his brother Theo’s new born child, the gift box is perfect for the tea connoisseur who knows exactly how they want their teas.

Alternatively, guests can choose to take home the Special Combo of “Tea Tasting Kit + Museum Mug“(HKD 306). The perfect way to sample different brews while enjoying works of art, the mug comes with a choice of seven designs printed with Van Gogh’s famous paintings such as “Wheatfield with Crows” and “The Bedroom.” What’s more, guests will also receive A heARTful journey of SENSES postcard (originally priced at HKD 20 each) complimentary with any purchase. Craft a love note or send your best wishes, Van Gogh SENSES will pass on the message to the beloved ones with free distribution throughout October with any purchase.

Patrons can expect an exciting month-long anniversary celebration with promotions such as Birthday Privileges, Discounted Vouchers and Membership Upgrades awaiting them. Guests born in October can enjoy 10% off on food & beverages (excluding alcohol and service charge), as well as a complimentary 1lb birthday cake with chocolate name plate or 1 bottle of selected house wine. Moreover, they can enjoy 10% off coffee bar items and retail merchandise. Terms and conditions will apply.

On Saturday, 27 October from noon till 6pm, the Mascot Mr. Van Gogh will appear at 1881 Heritage Flagship Store to meet and greet with guests. A truly unforgettable photo-worthy moment, come and experience “A heARTful journey of SENSES” and celebrate Van Gogh SENSES’ first anniversary.

For high-res photos, please click here.